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From Lab to Factory: How to Turn Big Data into Business Value
You’ve successfully proven the value of your big data proof of concept. Now you need to operationalize your experiment into a full-fledged production platform. One of the biggest challenges in...
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Delivering Effective Data Democracies through Big Data Solutions
This post is by Ashish Verma, US Leader, Big Data and IoT Analytics, Deloitte Consulting LLP. Ashish is a Director with Deloitte Consulting LLP and has more than 18 years of management consulting...
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A Small Step at Strata + Hadoop World San Jose: A Big Step for Big Data...
Wow. I just left a really intense week at the Strata + Hadoop World conference in San Jose, California. For me personally, this has been the culmination of working with some of the most talented people...
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Leading in an Era of Digital Disruption
Last week, I attended the “Road to Reinvention: Leadership in the Digital Age” put on by the UCI Center for Digital Transformation. To be honest from the first presentation, I was amazed how three...
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What We Have Here Is … Failure to Communicate B2B
This line, uttered at Paul Newman in the movie Cool Hand Luke illustrates what businesses often experience with trading partners through B2B gateways. This happens because their B2B gateways are...
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Naked Marketing: The 60-Day Sprint to Our Big Data Marketing Data Lake
At the very beginning of the Naked Marketing series, I said I’d show you how we went from zero to Big Data Marketing hero in 60 days. Caveat: A lot of foundation work had to happen before the 60-day...
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The Road to Business Value is Paved with Data
The Road to Business Value is Paved with Data Since the dawn of the information age (a.k.a.: the early 1990’s), data management professionals have waged an eternal battle to justify the required...
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Data Prep 1, 2, 3: How to Use REV to Filter Your Email Contact List for...
Filter your email contact lists quickly in REV for Google Customer Match. Getting in front of your ideal audience (contextually) remains a big challenge for companies of all sizes. As companies grow,...
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Part 1: Add Spark to a Big Data Application with Text Search Capability
Part 1: Add Spark to a Big Data Application with Text Search Capability Text search is an essential operation in many applications dealing with semi-structured big data. One such application, which...
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YeARNings – My (re)attempts at Taming the Elephant
Great minds think alike YeARNings – My (re)attempts at Taming the Elephant (How can great minds like Shakespeare and Douglas Adams help us improve YARN) Let me begin with a great quote from Douglas...
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Naked Marketing: The Sales Leaders’ View of the Marketing Data Lake
So far, the entire Naked Marketing series has been told from the perspective of the marketing team. In this post, it’s time to get the perspective of the people we do it for: the business development...
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The Future is Here with the Internet of Things
The Future is Here with the Internet of Things There is a lot of excitement in the big data community around the potential impact of the Internet of Things (IoT) so I was looking forward to attending...
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Managing the Big Data, Cloud and Mobile Surge
Managing the Big Data, Cloud and Mobile Surge Big data and the Internet of Things (IoT) – along with cloud and mobile — promise to deliver a range of impressive benefits and capabilities to...
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Part 2: Add Spark to a Big Data Application with Text Search Capability
In this second part of the blog series, I propose a solution that addresses the problems highlighted in the first part. Please read the post to understand the motivations behind the proposed solution....
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Help Brands Find and Convert New Customers with Google Manufacturer Center...
Google recently announced on their Inside AdWords Blog the latest news about Google Manufacturer Center, specifically highlighting 3 manufacturers that realized significant purchase conversion...
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Data Prep: Getting Value Out of Big Data Goes Beyond Cleansing
Data Prep: Getting Value Out of Big Data Goes Beyond Cleansing Many organizations experience frustration and disappointment when they first dive into “ big data ”. The idea of getting industry-shaking...
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Part 3: Add Spark to a Big Data Application with Text Search Capability
In this third and final part of this blog post, I provide more technical details on the changes we made to Parquet and Spark. This post will be of interest to a software developer. If a reader is...
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Hadoop Mapreduce to Apache Spark : Data Storage and Processing Strategy...
“In pioneer days they used oxen for heavy pulling, and when one ox couldn’t budge a log, they didn’t try to grow a larger ox. We shouldn’t be trying for bigger computers, but for more systems of...
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Get Ready For Big Data at Informatica World 2016
If you’re a data management professional and haven’t embraced big data yet, there’s no better time. But don’t take my word for it – come to Informatica World 2016 next week and hear it directly from...
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Naked Marketing: The Account Based Marketing Dashboard
As I hope you’ve seen so far in the Naked Marketing series, a lot of the big data marketing approach comes down to data plumbing. It’s about integrating different data sources into a single data lake;...
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