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Naked Marketing: The 5 Foundations for Big Data Marketing
In the first post of the Naked Marketing series, I confessed that our 60-day big data marketing implementation was only possible because of the work we’d done in the previous 18-24 months. In this...
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10 Customer Questions About Big Data Management
Top 10 Customer Questions about Big Data ManagementRecently, I had the fortune of presenting a deep dive webinar on Informatica Big Data Management and we had nearly 1000 attendees! It was awesome to...
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Building a Data Analytics Culture Takes Time
Building a Data Analytics Culture Takes Time Everybody wants to become a data-driven enterprise, and if you read many corporate statements or annual reports, it appears they’re already there. However,...
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Naked Marketing: The Business Case for Big Data Marketing
Let’s face it, ‘Big Data’ has become one of the most hyped concepts in a technology market famous for over-promise. So before going into the ‘how’ of big data marketing, I want to use this latest...
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Naked Marketing: The Big Data Marketing Technology Stack
I often hear marketers discussing their operations and saying, “It’s not about the technology.” Well, big data marketing is about the technology. Of course, it’s also about a mindset, an approach, and...
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Hamilton Faris, Chief Data and Analytics Officer for the Americas at MetLife,...
Hamilton Faris, Chief Data & Analytics Officer of the Americas at MetLife “Data and analytics are foundational to our business. It’s the lifeblood of our customer-centricity strategy,” says...
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Naked Marketing: Big Data Marketing Checklists for Marketo and Adobe Analytics
In the first five posts in the Naked Marketing series—a big data marketing odyssey, we looked at the big picture, the team, the foundations we built, the business case and the big data marketing tech...
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The Big Secret to Fulfilling the Big Data Promise Unveiled
At first, a lot of people were writing about the fact that big data is inevitable. Then, even more people wrote about the big promise that big data holds for the business. And now, a lot more is being...
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CIOs Show that They Understand Business Leadership
Last week, I got to go to a Chief Information Office Leadership Forum put on by the Argyle Group. I really liked some of the things that these CIOs had to say about being a leader of IT and of their...
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For True Big Data Success, Invest in People as Much as Technology
For True Big Data Success, Invest in People as Much as Technology Big data analytics delivers increased profitability and return on investment, but there is a caveat. While many executives are keen on...
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Overcoming 5 Major Supply Chain Challenges with Big Data Analytics
Sixty-four percent of supply chain executives consider big data analytics a disruptive and important technology, setting the foundation for long-term change management in their organizations (Source:...
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Big Data Management: How to Turn Big Data into Big Value
Value and maturity have now supplanted the ‘shiny new object’ fascination around big data. That’s according to a roundup of 2016 big data predictions from ZDNet. [1] And that’s heartening to folks like...
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Making IoT Payoff With Big Data Streaming Analytics
There is a lot of media attention as relates to the Internet of Things (IoT) in the world of Big Data with the promise to improve service, reduce fraud, and deliver innovative products. But none of...
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Building a Data Analytics Culture Takes Time
Building a Data Analytics Culture Takes Time Everybody wants to become a data-driven enterprise, and if you read many corporate statements or annual reports, it appears they’re already there. However,...
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A Realistic View of What is Needed to Deliver Big Data to the Enterprise
A Realistic View of What is Needed to Deliver Big Data to the Enterprise In my discussions with CIOs in the #CIOChat, it looks like big data is moving out of something CIOs were comfortable...
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Naked Marketing: The Data For Big Data Marketing
The critical part of any big data marketing machine is the data itself. So this installment of the Naked Marketing series (in which we expose the ins and outs of our own big data marketing initiative)...
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Data Prep 1, 2, 3: How to Use REV to Filter Your Email Contact List for...
Filter your email contact lists quickly in REV for Google Customer Match. Getting in front of your ideal audience (contextually) remains a big challenge for companies of all sizes. As companies grow,...
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The Week Ahead at Strata + Hadoop World San Jose: The Road Ahead with Big...
This week marks the Strata + Hadoop World conference in San Jose, California. Customers and vendors alike will converge to learn about the opportunities big data can bring for big business. But...
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5 Steps to a Successful Big Data POC
5 Steps to a Successful Big Data POC If there’s one thing early big data projects have proven, it’s that you need a carefully planned, phased approach to prove the value of big data to the enterprise....
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Fishing for Better Big Data Insights With an Intelligent Data Lake
I learned at an early age when fishing with my buddies that it doesn’t matter how good of a fisherman you are—you’re not going to catch anything if you’re not where the fish are. This same bit of...
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