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Harness Your Big Data Inner-Ninja to Tame an Elephant
Companies who have embraced the big data journey by incorporating Hadoop to their data infrastructure platform have realized the value of turning data into profit. Success big data projects require a...
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Nightly Wrap-Up from Strata + Hadoop World 1st June 2016
Strata + Hadoop World 2016 Cheerio from London! This is Murthy Mathiprakasam, Director of Product Marketing for Big Data at Informatica, reporting from London where we are once again sponsoring...
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Informatica Big Data Management and Ranger Integration
Informatica Big Data Management (BDM) product is GUI based integrated development environment that organizations use to build their Data Integration, Data Quality and Data Governance processes for...
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Informatica Big Data Management Compatibility with Sentry Enabled CDH Cluster
Introduction Informatica Big Data Management (BDM) product is GUI based integrated development environment that organizations use to build their Data Integration, Data Quality and Data Governance...
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Driving Business Outcomes Through Big Data
Driving Business Outcomes Through Big Data A year ago, a friend who was at the time the CIO for major manufacturing company told me that CEOs and CFOs are soon going to start complaining that the...
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What’s Next for Big Data Analytics?
Analytics Chalk Talks: What’s Next for Big Data Analytics? Welcome back to our series of Analytics Chalk Talk videos. I hope you enjoyed our first video: “Data Warehouses: Past, Present, and Future”....
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Does Digital Disruption Require a Rethink of the 4Ps?
Now before we getting going here, I need to confess that I have led product management and product marketing organizations. And I do love creating compelling products that responded to customer needs....
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The Power of a Test Data Lake in Agile Environments
A recent survey of over 250 professional QA engineers across the world showed that more than a third of the testing time was spent on managing test data. When there are multiple systems that are...
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Transforming Marketing with Big Data Analytics
With each new marketing application that goes live, we’re creating a new silo of marketing data. Marketers are in the midst of a major technology-driven transformation. The upside is that we’re getting...
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Have Your Data Lake, Your Way, When You Want It
Have Your Data Lake, Your Way, When You Want It With increasing pace of business, data management teams are always looking for an edge to deliver trusted data to business teams as fast as possible. A...
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Big Data, Big Decisions
Big Data, Big Decisions Big data and associated analytics are shaking up the way decisions are made across organizations. This isn’t the first time the art and science of decision-making has undergone...
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Naked Marketing: The Big, Beautiful Bubble Chart – Nailing Marketing Attribution
Okay, by now you’ve discovered that the people behind this big data marketing program are all geeks. And that I might just be the geekiest of all. This post will not disabuse you of that notion....
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Simplification without Sacrifice: Your Big Data on the Cloud
The next big trend in big data is “simplification”. As organizations continue to diversify their data ecosystems with new platforms like Hadoop, new sources of complexity are burdening organizations...
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Data Lake Management: “Poorly Architectured Data Lakes Make Fishing for...
Data Lake Management Needed When Fishing for Insights It’s tough to fish for insights in a poorly designed Data Lake. When you decide to build a data lake, you first need three things: A strong...
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Data Lake Management: “Do You Know the Type of fish You Caught?”
“Different types of fish live in a community and when you understand their relationship to each other, you have a better chance of catching what you want.” thompsonadvertisinginc.com You navigated your...
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Winning and Losing in the Autonomous Vehicle Economy
Autonomous Vehicles are in the news every week. One Tesla crashed somewhere injuring its driver, one saved a life by driving it to the nearest hospital. Pilots are kicking off in a few cities. Does...
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Data Lake Management: Introducing a Variety of “Fish” to Your Lake
You’ve built a data catalog of fish (I’m using fish here as an analogy for data), identifying three categories: Near-shore, bottom-shore and off-shore fish and tagging fish according to various...
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Data Lake Management: Maintaining Data Lake Order with “Fish Management”
Maintaining Data Lake Order with “Fish Management” Every data lake is dynamic and never exactly alike which makes managing a data lake a daunting task. As we discussed in prior blogs, we know what’s...
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Big Data’s Easy Button: One-Click Automated Deployment of Informatica Big...
Organizations are looking for opportunities to reduce their on-premises datacenter footprint by offloading or extending on-premises applications, data warehouses, big data solutions to the cloud. Cloud...
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Transforming Marketing with Big Data Analytics
With each new marketing application that goes live, we’re creating a new silo of marketing data. Marketers are in the midst of a major technology-driven transformation. The upside is that we’re getting...
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